On the Freedom of Style in the Podcasting Medium
Here are some podcasts to give you a sense of the freedom in the medium of podcasting and a description of why I bring them up:
- Joe Rogan Experience – Notice a very un-orthodox show that is created live. Varies from 45 minutes to 4 hours in length. When comedians like Joe came into podcasting in 2010-2011 the podcast medium went from esoteric computer nerds to public adoption and the audience has grown at about 12% per year consistently since. Other comedian podcasts that played an important role are WTF, Bill Burr and Adam Corolla to name a few,
- Ask Pat – These are generally 10 minute shows. A top Business podcast in which people leave voicemails and Pat replies to and publishes as a podcast.
- Dan Carlin’s Hardcore History – These are long form shows between 1 and 8 hours in length. He publishes infrequently with 1 show per 2 months. Despite the infrequent publishing and never knowing what is coming next, t’s a huge success. The reason I bring this up is that Dan is highly unconventional and he thrives in the freedom of his show.
- On Being with Krista Tippet – A high production value and powerful podcast and blog. This shows that a singe group can make a show that rivals those with much larger budgets and teams.
How the Podcast System Works
When these individuals post a new show, that media is redistributed to all the major podcast platforms like iTunes, Stitcher, TuneIn, SoundCloud and about 8 more.
The distribution is nearly automatic (2-3 hour distribution wait) so the individual publishing power of each of these websites is multiplied by the number of platforms they connect with.