It seems like podcasting is trendy again.
To us, the question is: will media on demand overcome more established media.
It’s iTunes and Smart Phones sure, But It’s More Than That
In the article Jeff Bullas says that iTunes and smart phones are primarily responsible for the growth of podcasting these days.
It seems to us that he is right on with this description, but I think it’s important to mention the benefits that podcast listeners enjoy:
- Listeners Pick the Content: You can listen to mainstream news radio, conspiracy theory comedians, guys chatting about snacks or a fat guy talking about batman. With podcasting, you’ve got limitless choices.
- It’s On Demand: With radio, you’re at the mercy of show time. If something in your life takes you away from the show, you just miss out and catch up when the distraction is taken care of. With podcasting, you can start the show and pause it whenever you wish.
- Freedom of Content Producers: The guys who make podcasts don’t have to answer to anyone. This means there is no top down publishing control or censorship. With $100 – $800 worth of podcasting equipment, you can produce a really great show that can be heard by millions.
Smart Passive Income
In the article Jeff basically writes out his own bullet points for Pat Flynn’s which I suggest anyone who got this far listen to. You can find it here.
Discoverability – Stickability – Share-ability
This is important stuff to note. I think Pat Flynn is the most powerful force (aside from the comedians) moving large numbers of eyes towards podcasting.
My Favorite Point of Jeff Bullas’s Article
In the article, Jeff describes a study:
“that even though only 3% of marketers are currently using podcasting in their social media marketing strategy… 32% have a desire to learn how to use podcasting in their marketing efforts and 23% have plans to increase their podcasting activities in 2013.” – Michael Stelzner from Social Media Examiner
This is naturally terribly exciting for our business. We hope he’s right and we hope to help those 32-23% find us here.
If you’re interested in podcasting, we’re interested in helping you get your message out. You can start a conversation here.