Most of the silly things written on the internet are best left ignored. This one had to be addressed… let me explain:
Business owners call me to talk about risks and rewards of podcasting as a way to grow their businesses. This often leads to conversations regarding the importance of a powerful launch. I always say something like, “we want to drive traffic to iTunes in order to rank on the New and Noteworthy (N&N) podcast section early.”
So when a leading podcast blogger writes:
“Anyone who tells you about being #1 in iTunes “New and Noteworthy” is wrong. There’s no such thing as #1 because “New and Noteworthy” is not a ranking system.” – Daniel J. Lewis
Semantically, this statement might be accurate. The N&N doesn’t have the numerical rankings that the ‘Top Podcasts’ list has.
However, if you’re trying to grow a podcast audience, this statement is misleading. Let me explain how it works:
How the New and Noteworthy Podcast List Works in Relation to Getting on the Front Page of iTunes: