0

Permission Marketing and Podcasting

By Discussing Podcasting, How Podcasting Works, Podcasting Questions One Comment

Should I Put an E-mail Optin Before My People Can Download the Podcast I’ve Created?

I would say that asking people for e-mails as a barrier to allowing them to download the show is a big mistake (especially with a a new show.)

I wouldn’t advise this.

There is an american marketing expert named Seth Godin, he wrote a book called Permission Marketing. Permission Marketing is a strategy that seeks the trust of an audience. A good measurement for knowing if your audience trusts you is, “if this show disappeared tomorrow, would anyone miss it?”

A podcast is a way to build permission. Podcasters give away the show in the hopes that the listeners find them trustworthy and valuable. With trust and value, you can gain a persons permission. Podcasters give it away as a way to matter in the lives of the people they are serving.

The idea behind the podcasting is that you provide value first (Gary Vaynerchuk suggest this in Jab Jab Jab Right Hook.) After the first great show, we provide value again and again. Each time giving it out for free and encouraging people to share it for free with anyone in the industry. It needs to be so good that the person listening says, “I need to share this with my friends because they will love it/learn from it.”

One day, we’ll monetize. At that point, we make an even greater value offering that requires a pay wall.

I would argue that the mission of the podcaster is to make it as free and wide spread as possible. I would make no barriers to downloads.

Having a e-mail address collection barrier before we’ve gained the trust of the audience is, in my opinion, a mistake.

Attention at this point is the currency that we should be striving for. With enough targeted, quality attention, the show can not fail.

Thoughts?

With appreciation,

Ian

P.S. Kevin Kelly’s 1,000 True Fans is an excellent piece. Have you read it?

Where Podcast RSS Data Displays on iTunes Podcast Page

By Build Your Own Podcast, Discussing Podcasting, Podcasting Questions No Comments

When building my podcast RSS feed how do I know what goes where in iTunes?

When entering RSS data for a podcast feed, what shows up in iTunes where

 

When building your podcast RSS feed it’s a mystery for first time podcasters to know what goes where. The above diagram gives a brief description of the most important aspects of a podcast. It shows what tags from your RSS feed display where on the iTunes page.

My intention is that this will be helpful for first time podcasters and also for clients who want to communicate effectively with their podcast producer.

Some Pro iTunes Podcasting Tips:

  • Once you publish your changes to your RSS feed, iTunes will take 2-3 days to reflect the changes so do so calmly and let the results come in before changing again.
  • iTunes SEO is most heavily focused on the Author and the Title Tag (if you’re a keyword stuffer, go for these sections)
  • Remember podcasting is a marathon. You can change this stuff 100 times as you move forward.

01 Create Blog Post

By Podcasting Process No Comments

Create Blog Post

After you’ve received the interview portion of the audio file, it’s time to polish the interview and build out the bulk of the blog which will serve the podcast.

In this process, you will be opening the interview file in Audacity, organizing it, cutting out unnecessary content, scanning through second by second to ensure 100% quality, writing discussion points, building a blog post with links and finally exporting a polished audio version of the interview.

After exporting a polished version of the interview, you will run it through Levelator and source a few good looking pictures of the guest.

This is the most time and quality intensive process in the system so you’re frickin awesome to be doing it. Also, it’s the best one because you get to internalize the interview like no-one else will and you get to make a big positive effect on the show. You Rock!

Let’s get started:

  1. Duplicate the MasterFile Folder and rename it according to it’s episode number and Guest/Title
    1. Example: 13JonathanAcuff
    2. (Show #) (Guest Name or Brief Show Title)
    3. For your purposes this will be called the Episode Folder
  2. Copy and Paste the raw recording of the interview from yourself into the Episode Folder
    1. Paste the interview into Raw Audio Files Folder
  3. Open Audacity
    1. Audacity is a free program you can get here.
  4. Click and Drag the raw recording into Audacity
    1. Working note: Think of Audacity as a workbench. You don’t save what’s on your working bench, you just use the space to get things done. When you’ve completed your work with Audcaity, you export files in .aiff or .mp3 files and you don’t have to save the project. Saving with Audacity leads to large, complex files which clog up hard drives and lead to problems. It’s a great workspace, but it’s a poor file management system.
    2. Select the Read the files directly from the original (faster button)
    3. Click OK
  5. Assemble the file so you have two mono recordings playing together.
    1. Split the files in individual tracks: Drop Down Menu > Split Stereo Track
    2. Delete unnecessary (e.g. silent) tracks via the X at the top left of the track
      1. Unnecessary tracks are any tracks that aren’t integral parts to the sound quality
      2. Example: you may often have files with multiple track recordings so you can delete the duplicate recording. Another example is if you have a track that is a recording of the room which only picks up background noise
    3. Set tracks to mono: Drop Down Menu > Mono
    4. When finished you will have two mono tracks
  6. This step is the bulk of the workhere. For a 30 minute interview this can take 1-4 hours depending on Audio quality. Here is a ScreenCast of how this process looks. Listen through the whole file and complete the following three tasks as you progress through the audio file:
    1. Build Blog Post Draft – (You should’ve already Created Blog Post Draft)
      1. Write bulleted notes of the topics covered in the interview. Also, list and link to any resources mentioned by the guests. As you go through the file, pause and properly link all mentions to your blog if you have internet access. If you don’t have access to internet, this can be done offline but note each link with ” < TK > ” and make sure you provide enough information to remember what to link to. This way you can easily link everything up when you do get the internet.
      2. When working online directly enter the information into a draft blog post on your website and Save Draft periodically
      3. When working offline save bullets to an evernote file and enter them in later. Make sure you are familiar with everything you will be required to enter into the post
    2. Use the Noise Removal tool to reduce background noise/hiss if it is noticeable (more information about this can be found in the Audacity wiki here).
      1. Select a portion of one of the channels where there is no-one speaking
      2. Select effect > ‘Noise Removal’ > click ‘Get Noise Profile’
      3. Then select a portion of the same channel where there is talking
      4. Select effect > ‘Noise Removal’ > play around with the different variables (Noise reduction, sensitivity, frequency smoothing, attach/decay time) and click ‘Preview’. Keep doing this with different settings, until you find a combination that makes the portion sound much better
      5. Make a note of the optimal settings and click ‘Cancel’
      6. Select the entire channel and select effect > ‘Noise Removal’ > Apply your noted settings and click ‘OK’
    3. Render silence on noise or feedback on either track as you go through using Audacity.
      1. Sometimes the guests cough on the other side, often there is feedback so you’ll be rendering silence throughout the whole interview when the guest is speaking
      2. To render silence highlight the unnecessary sound and press CMD+L
    4. Splice out any unnecessary sections or drastic “ums and ahhs” using Audacity, stutters and brain freezes. Some good examples of doing this can be seen in the screencast here
        1. Always be ninja like with your splicing. Only cut portions out if you can make it sooooo clean that no one knows you were there. An example of where you should actually leave an “um” in can be seen in the screencast here

      1. To splice elements out: Highlight both tracks > Press Delete Key
        1. Make sure to highlight both tracks or the two files will not be aligned correctly and the whole thing will be FUBAR
    5. Remove any ‘clicks’ or ‘pops’

When you splice the track, on occasion an audible ‘click’ can be heard where the sound waves have been cut off and the frequency jumps from one end of the spectrum to the other. To prevent this either:

        1. Undo your splice and try again, hopefully this time you won’t cut off the sine wave at the same place.
        2. Carry out ‘click’ removal – by zooming in to where you can hear the click, and making sure that the sound waves are uniform. More information here.  Screencast to come.

 

  • Bleep out swearing!
    Some guests will swear, you want to keep all podcasts clean if possible. This can be bleeped out in Audacity without too much hassle – a walkthrough on how to do this can be seen on a youtube clip here.

 

  1. Export the file as a .aiff
    1. File > Export > Same Episode Folder > (Dropdown) Format AIFF > File Name “3InterviewPolished” > Save > OK (You won’t need to id3 tag here) > OK (It’s fine to compressed the tracks)
    2. This will require some dead time so use it to collect good looking photos of the guest for the episode art
      1. Go To Google > Search Guest Name >  Click Image Tab > Find Goodlooking Images which are larger than 500px by 500px > Right Click Image > Save Image As… > Save to Episode Folder – Episode Art > Name file “GuestName(DescriptiveWord)” “Guestname(DifferentDescriptiveWord)” etc.
  2. Run the file through Levelator Software:
    1. Open Levelator software (If you don’t have the software, you can download it for free at www.conversationsnetwork.org/levelator)
    2. Drag your 3InterviewPolished.aiff file into Levelator
    3. This will take 5-10 minutes. While waiting for the interview to process through the Levelator software, use this time to write the introduction to the blog post.
      1. When you’re done, click Save Draft
    4. Once Levelator is complete you will have a file named 3InterviewPolished.output.aiff
  3. Listen to the File: Click through the beginning, middle and end to ensure the exporting software didn’t make a mistake. This should only take 15-20 seconds.
    1. If you find export errors, then go back to step 6.
    2. If the file sounds like it should, then move on to the next step
  4. You’ve made a clean sounding, polished episode and completed much of the blog post. Well Done.
  5. Drag InterviewPolished.output.aiff into the Episode Elements folder
  6. Close Audacity (no need to save) and go do some pull-ups champ! You’re done!
  7. Move onto Next Step

02 Build foundation of Show to the Web

By Podcasting Process, Uncategorized No Comments

Assembling Podcast Elements

 

At this point you will gather and organize all the elements of the show.

 

Episode Elements with a polished interview inside it is called 3Interview.

 

To begin this process, you will need all other elements of the podcast ready for publishing. For example: In the School of Greatness, Lewis Howes says a hello, “This is Episode 1 with Robert Greene.” That is the first element. There are 3 other elements like this. They’re to be titled Hello, Intro & Close.

 

1st you must polish them.

 

Let’s go:

 

  1. Find all the elements
  2. Copy them into Episode Folder > Raw Audio Files
    1. Don’t move them from shared folders, it’s important to copy and paste them (CMD + C > CMD + V)
  3. Open an Audacity workbench
    1. This is just a workbench, from your workbench you will import and export files without saving what is on the workbench
  4. Edit one element at a time onto your Audacity workbench:
    1. Hello File
      1. Identify/Source the Hello File
      2. Click and Drag the hello file into Audacity
      3. Select the Read Files Directly from the Original (faster) button
      4. Click OK
      5. Select the drop down menu with the file name on it (this is at the top left of the track)
      6. Click Split Stereo Track
      7. Delete the track with no noise on it
      8. Select the drop down menu with the file name on it
      9. Click Mono
      10. Export the file to Episode folder > Raw Audio Files: File > Export > Format = AIFF > Save As = 1Hello > Save
      11. Click OK (no need to enter metadata for this file)
      12. Check the file to make sure it was exported properly
        1. Click the file icon and press the Space Bar to quick listen to it
          1. If the recording was exported improperly, go back to step 10
          2. If the recording was exported properly, go to the next step
      13. Delete the track to clear your Audacity work bench
    2. Introduction File
      1. Identify/Source the Intro File
        1. If there are more than one introduction file, make sure they all play together coherently.
          1. It’s helpful to listen to them by single clicking the file icon and pressing space bar. This way you can listen to them quickly without opening them in iTunes
        2. Once you are sure you have all the introduction files, run one file through the following process at a time. Then start again with the next file until you have them all exported as single file, mono, AIFF files
      2. Click and Drag the Intro File into your Audacity workbench
      3. Select the Read Files Directly from the Original (faster) button
      4. Click OK
      5. Select the drop down menu with the file name on it (this is at the top left of the track)
      6. Click Split Stereo Track
      7. Delete the track with no visible waves on it (the silent track)
      8. Select the drop down menu with the file name on it
      9. Click Mono
      10. Export the file to the main episode folder: File > Export > Format = AIFF > Save As = 2Intro > Save
        1. If you have more than one intro file, Name the first of the set 1Intro then continuously 2Intro2, 2Intro3, 2Intro4
      11. Click OK (no need to enter metadata for this file)
      12. Check the file to make sure it was exported properly
        1. Click the file icon and press the Space Bar to quick listen to it
          1. If the recording was exported improperly, go back to step 10
            1. Improperly means there was a screw up in the file. You’ll know if it was exported improperly
          2. If the recording was exported properly, go to the next step
      13. Delete the track to clear your Audacity work bench
    3. Close File
      1. Identify/Source the Close File
        1. If there are more than one close file, make sure they all piece together in a coherent manner. Don’t listen to them in iTunes  just single click the file icon and press space bar so you can quick listen
        2. Once you are sure you have all the close files and that they fit together coherently; run each file through the following process individually. Start with the beginning file, and finish with the closing file.
      2. Click and Drag the Close fileinto Audacity
      3. Select the Read Files Directly from the Original (faster) Button
      4. Click OK
      5. Select the drop down menu with the file name on it (this is at the top left of the track)
      6. Click Split Stereo Track
      7. Delete the track with no noise on it
      8. Select the drop down menu with the file name on it
      9. Click Mono
      10. Export the file to the main episode folder: File > Export > Format = AIFF > Save As: 4Close > Save
        1. If you have more than one intro file, Name the first of the set 4Close then continuously 4Close2, 4Close3, 4Close4
      11. Click OK (no need to enter metadata for this file)
      12. Check the file to make sure it was exported properly
        1. Click the file icon and press the Space Bar to quick listen to it
          1. If the recording was exported improperly, go back to step 10
          2. If the recording was exported properly, go to the next step
      13. Delete the track to clear your Audacity work bench
  5. Close Audacity
  6. Click No There’s no need to save changes because you’ve already saved all the elements you need
  7. Open Levelator Program
    1. This is a free program that you can find at www.conversationsnetwork.org/levelator
  8. Highlight your files and Drag all your polished elements into the Levelator window
    1. These Files will be named: 1Hello, 2Intro & 4Close:
      1. Single click the top file
      2. Hold Shift Key
      3. Single click the bottom file
      4. Release Shift Key
      5. All the files you have will be highlighted
      6. Click and Drag the group into Levelator
    2. This set of files should all be in line with each other in the Episode Folder for easy highlighting. Feel free to drag them all in
    3. If you have more than the 3 (e.g. 1Hello, 2Intro, 2Intro2, 4Close, 4Close2) simply drag all of them into the Levelator
  9. Chill Out for a minute. This will take 1-3 minutes.
    1. When you get back you will have files titled: 1Hello.output.aiff | 2Intro.output.aiff | 4Close.output.aiff
    2. These files will be listed below your files. If there were any errors, simply delete the error and run the individual file through the Levelator again
  10. Click and Drag the .output files into the Episode Elements folder.
    1. 1Hello.output, 2Intro.output & 4Close.output
  11. Click and Drag an mp3 version of some fresh music to be mixed into the show and put it in the Episode Elements folder
    1. Name the file: Song Title – Artist Name (eg. I Will Survive – Aretha Franklin)
  12. Huzzah! Congratulations, you’ve done it. All the pieces of the podcast are prepared and ordered in the Episode Elements folder
  13. Move on to Building Podcast with GarageBand

 

03 Assembling Podcast Elements

By Podcasting Process, Uncategorized No Comments

Assembling Podcast Elements

 

At this point you will gather and organize all the elements of the show.

 

Episode Elements with a polished interview inside it is called 3Interview.

 

To begin this process, you will need all other elements of the podcast ready for publishing. For example: In the School of Greatness, Lewis Howes says a hello, “This is Episode 1 with Robert Greene.” That is the first element. There are 3 other elements like this. They’re to be titled Hello, Intro & Close.

 

1st you must polish them.

 

Let’s go:

 

  1. Find all the elements
  2. Copy them into Episode Folder > Raw Audio Files
    1. Don’t move them from shared folders, it’s important to copy and paste them (CMD + C > CMD + V)
  3. Open an Audacity workbench
    1. This is just a workbench, from your workbench you will import and export files without saving what is on the workbench
  4. Edit one element at a time onto your Audacity workbench:
    1. Hello File
      1. Identify/Source the Hello File
      2. Click and Drag the hello file into Audacity
      3. Select the Read Files Directly from the Original (faster) button
      4. Click OK
      5. Select the drop down menu with the file name on it (this is at the top left of the track)
      6. Click Split Stereo Track
      7. Delete the track with no noise on it
      8. Select the drop down menu with the file name on it
      9. Click Mono
      10. Export the file to Episode folder > Raw Audio Files: File > Export > Format = AIFF > Save As = 1Hello > Save
      11. Click OK (no need to enter metadata for this file)
      12. Check the file to make sure it was exported properly
        1. Click the file icon and press the Space Bar to quick listen to it
          1. If the recording was exported improperly, go back to step 10
          2. If the recording was exported properly, go to the next step
      13. Delete the track to clear your Audacity work bench
    2. Introduction File
      1. Identify/Source the Intro File
        1. If there are more than one introduction file, make sure they all play together coherently.
          1. It’s helpful to listen to them by single clicking the file icon and pressing space bar. This way you can listen to them quickly without opening them in iTunes
        2. Once you are sure you have all the introduction files, run one file through the following process at a time. Then start again with the next file until you have them all exported as single file, mono, AIFF files
      2. Click and Drag the Intro File into your Audacity workbench
      3. Select the Read Files Directly from the Original (faster) button
      4. Click OK
      5. Select the drop down menu with the file name on it (this is at the top left of the track)
      6. Click Split Stereo Track
      7. Delete the track with no visible waves on it (the silent track)
      8. Select the drop down menu with the file name on it
      9. Click Mono
      10. Export the file to the main episode folder: File > Export > Format = AIFF > Save As = 2Intro > Save
        1. If you have more than one intro file, Name the first of the set 1Intro then continuously 2Intro2, 2Intro3, 2Intro4
      11. Click OK (no need to enter metadata for this file)
      12. Check the file to make sure it was exported properly
        1. Click the file icon and press the Space Bar to quick listen to it
          1. If the recording was exported improperly, go back to step 10
            1. Improperly means there was a screw up in the file. You’ll know if it was exported improperly
          2. If the recording was exported properly, go to the next step
      13. Delete the track to clear your Audacity work bench
    3. Close File
      1. Identify/Source the Close File
        1. If there are more than one close file, make sure they all piece together in a coherent manner. Don’t listen to them in iTunes  just single click the file icon and press space bar so you can quick listen
        2. Once you are sure you have all the close files and that they fit together coherently; run each file through the following process individually. Start with the beginning file, and finish with the closing file.
      2. Click and Drag the Close fileinto Audacity
      3. Select the Read Files Directly from the Original (faster) Button
      4. Click OK
      5. Select the drop down menu with the file name on it (this is at the top left of the track)
      6. Click Split Stereo Track
      7. Delete the track with no noise on it
      8. Select the drop down menu with the file name on it
      9. Click Mono
      10. Export the file to the main episode folder: File > Export > Format = AIFF > Save As: 4Close > Save
        1. If you have more than one intro file, Name the first of the set 4Close then continuously 4Close2, 4Close3, 4Close4
      11. Click OK (no need to enter metadata for this file)
      12. Check the file to make sure it was exported properly
        1. Click the file icon and press the Space Bar to quick listen to it
          1. If the recording was exported improperly, go back to step 10
          2. If the recording was exported properly, go to the next step
      13. Delete the track to clear your Audacity work bench
  5. Close Audacity
  6. Click No There’s no need to save changes because you’ve already saved all the elements you need
  7. Open Levelator Program
    1. This is a free program that you can find at www.conversationsnetwork.org/levelator
  8. Highlight your files and Drag all your polished elements into the Levelator window
    1. These Files will be named: 1Hello, 2Intro & 4Close:
      1. Single click the top file
      2. Hold Shift Key
      3. Single click the bottom file
      4. Release Shift Key
      5. All the files you have will be highlighted
      6. Click and Drag the group into Levelator
    2. This set of files should all be in line with each other in the Episode Folder for easy highlighting. Feel free to drag them all in
    3. If you have more than the 3 (e.g. 1Hello, 2Intro, 2Intro2, 4Close, 4Close2) simply drag all of them into the Levelator
  9. Chill Out for a minute. This will take 1-3 minutes.
    1. When you get back you will have files titled: 1Hello.output.aiff | 2Intro.output.aiff | 4Close.output.aiff
    2. These files will be listed below your files. If there were any errors, simply delete the error and run the individual file through the Levelator again
  10. Click and Drag the .output files into the Episode Elements folder.
    1. 1Hello.output, 2Intro.output & 4Close.output
  11. Click and Drag an mp3 version of some fresh music to be mixed into the show and put it in the Episode Elements folder
    1. Name the file: Song Title – Artist Name (eg. I Will Survive – Aretha Franklin)
  12. Huzzah! Congratulations, you’ve done it. All the pieces of the podcast are prepared and ordered in the Episode Elements folder
  13. Move on to Building Podcast with GarageBand

 

04 Building Podcast with GarageBand

By Podcasting Process, Uncategorized One Comment

Building Podcast with GarageBand

 

Now that all the elements of the show are polished and chronologically organized into a single folder, it’s time to make the show!

 

In this process, you’ll be opening the Garageband Master file, importing all the elements you’ll need to create the show and exporting a final version of the show.

 

The Show Elements Order Goes Like This:

|–1Hello–| |—Introduction and Music—| |—2Introduce Episode—| |–Music–| |–3Interview–| |–Music–| |–4Close–|

 

This will be the culmination of the entire process and should be really fun. Even though this is where the whole show comes together, it is because of all the subsystems that this process is so easy and produces such perfect audio content.

 

If you’re interested in how to make a cut with GarageBand – >

Go here: < http://youtu.be/AhnwBsV-CT0 >

 

Let’s Go:

 

  1. Open the episode’s GarageBand Masterfile which you can find in the Episode Folder 0Master File | e.g. 0Robert Greene
    1. Copy this file from dropbox to a local folder to work on (this prevents syncing issues with dropbox)
    2. Double Click the file to open it (This should automatically open GarageBand)
    3. You will use a Masterfile because it contains pre-existing material and settings that you want to keep the same for each show. It allows you to avoid having to import the same things and mix the same elements show after show after show. It also makes all the shows sound the same which makes them more professionally produced
  2. Import all the Episode Elements of the show into GarageBand
    1. Find the Elements in the Episode Elements folder which you will find in the Episode Folder
    2. Click and Drag Each element into the top track of the Garageband file
      1. Start with Element 1Hello at the beginning of the top track
      2. Move through until you have all elements in order (don’t worry about placing them correctly yet, just get them in there)
      3. NOTE: The file with music on it should be the only file entered in the second track. The music file should be imported so it doesn’t overlap with any other files.
  3. Position the 1Hello file so it concludes before the big hit of the music (@0:05)
    1. Move the Theme Music back a few seconds if you have to
    2. To position files, simply click them and drag them
  4. Position the 2Intro file so the speaking begins on the 1st beat of the 3rd measure from the zenith of the music
  5. Adjust Track Volume on the Second Track from the Top
    1. Click the Little Triangle Button that opens the Track Volume Options
    2. Leave the intro at 0.0 dB
    3. Add two points after the opening intro music
      1. First point at 0.0 dB after the opening music goes to silent
      2. The next just after that one at -144 DB
      3. Explained: This makes it so we can tweak the volume down the track without effecting this sound
  6. Position the 3InterviewPolished.output.aiff file so the speaking begins about 10 seconds after the close of the Intro
  7. Position the Music on the Second Track so that it fills the gap between the intro and the interview
    1. It’s important to position the music so it HITS in between the two elements
    2. The gap between 2Intro and the 3Interview should be about 10 seconds
  8. Adjust the Volume Guide for a smooth transition between the 2Intro and the 3InterviewPolished.output.aiff file
    1. Have it go from -144 dB to -21.5 dB leading in
    2. Then from -21.5 dB to 0 dB right as the Introduction ends
    3. Leave it at 0 dB while the music slams awesomely
    4. Go from 0 dB back to -21.5 dB as the Host leads in
    5. Finally, add a fade out by clicking on the track dropdown, and then ‘Fade Out’ (more info including how to adjust the length of the fade out, click here)
  9. Position the 4Closefile about 10-20 seconds after the 3InterviewPolished.output.aiff file ends
  10. Position the Music Track so that it fills the gap between the 3InterviewPolished.output.aiff and the 4Close file
    1. It’s important to position the music so it HITS in between the two elements
    2. The distance between the 3InterviewPolished.output.aiff and the 4Close file should be 10-20 seconds
  11. Adjust the Volume Guide for a smooth transition between the 3Interview file and the 4Close
    1. Have it go from -144 dB to -21.5 dB leading in
    2. Then from -21.5 dB to 0 dB right as the Interview ends
    3. Leave it at 0 dB while the music slams awesomely
    4. Go from 0 dB back to -21.5 dB as the Host leads in
    5. Finally, close the music out from -21.5 dB to 0 dB after about 20 seconds of talking
  12. Final Adjustment of the Volume Guide
    1. Have it go from -144 dB to -21.5 dB leading in
    2. Then from -21.5 dB to 0 dB right as the 4Close ends
    3. Let the song Jam for 20 seconds to 1 min 30 sec
    4. Finally do a long slow fade out from 0.0 dB to -144 dB
  13. Drag the purple triangle in the time counter bar to set the end of the track to the point where the volume adjustment point hits -144 dB
  14. Re-check all transitions. Make sure nothing shifted at the beginning
    1. You don’t have to listen to everything, just listen to the points where you made transitions
    2. When you’re confident that the file is ready for export, move on to the next step
  15. Export the mp3: The show is all ready in terms of the audio!
    1. Share > Export Podcast to Disk > Compression Using: mp3 Encoder > Audio Settings: Musical Podcast > Export
    2. Save As: (Episode #) Guest Name [e.g: 11 Robert Greene] >
    3. This will take a few minutes so use the time to Create the Episode Art < tk Insert SOP link>
  16. Save the GarageBand File
    1. Either go File > Save -or- CMD S
  17. Close GarageBand
  18. Copy the garageband back to the dropbox folder where it belongs
  19. Move to Next Process – Creating Episode Art SOP

Appendix (useful screencasts)

How to share garageband file on dropbox: http://www.youtube.com/watch?v=DxC9U25edpg

Making a cut

http://www.youtube.com/watch?v=AhnwBsV-CT0

05 Creating Episode Art

By Podcasting Process No Comments

Creating Episode Art

 

The Episode art is great for sharability on social media and via friends.

 

It also gives guests shareability.

 

It’s fun to make.

 

Let’s Go:

 

  1. Open Photoshop
  2. Open the 0EpisodeArtMasterfile.psd file in the Episode Art folder in the Episode Folder
  3. Click and Drag guest images from the Episode Art folder into the Masterfile
  4. Position, Crop and do arty things to make it awesome (this screencast is helpful for learning how to make tweaks to the episode art using photoshop: http://www.youtube.com/watch?v=cONedeFKusI)
  5. Once you have artwork you’re proud of, flatten the image CMD + SHIFT + E
  6. Save As a .jpg file in the Episode Art folder
  7. Import Episode Art into position for Blog Post
    1. Sign in to Your website
    2. Navigate to Blog Post
    3. Add Media Button
    4. Insert Into Post
      1. Make sure to add the Alt Tag “(Guest Name) on the (Podcast Title) podcast with (Your Name)”
      2. Set the Link To settings to None
      3. Align image to Center
      4. Set Image for Full Size (450 px x 450 px) (example for Love Affair Travel Podcast it is br 500 x 500)
      5. Click Insert into post when ready

 

  1. Move on to 8 Tagging a Completed Podcast

 

 

06 Tagging a Completed Podcast

By Podcasting Process, Uncategorized No Comments

Tagging a Completed Podcast

 

You can do this process after you create the episode art.

 

Tagging is a detailed aspect that is very important to publishing professional podcasts.

 

Properly tagging the file organizes it in iTunes, displays the show and episode art and does a few more things.

 

It’s a quick process.

 

Let’s Go:

 

  1. Locate the Finished Audio File
    1. In the Episode Folder titled: (Episode#) (Guest Name) [e.g. 22 Robert Greene]
  2. Open the file in ID3 Editor
    1. Right Click the file icon > Open With > ID3 Editor
  3. Use iTunes to tag it
    1. Right Click the file > Get Info
  4. Open the Tagging file in the Episode Folder (https://www.dropbox.com/s/b0j6if07nmlc7kf/TaggingLoveAffairTravelPodcast.rtf)
  5. Input information from Tagging File into iTunes box
    1. Once all the info and art is written to the mp3 click OK
  6. CloseTagging File
  7. Click and Drag the file from iTunes to your Episode Folder
    1. Essentially save a copy to your Episode Folder
    2. Move onto next step
  8. Delete the previous version of your final show
    1. Drag the icon to the Trash
  9. Rename your final product (Episode Number) (Guest Name)
    1. e.g. 23 Robert Greene
  10. Huzzah! You’re Done. This file is ready to go out to the world. You’ve made something that thousands of people will benefit from. Congratulations.
  11. Move on to Uploading to Libsyn SOP

07 Uploading to Libsyn

By Podcasting Process, Uncategorized No Comments

Uploading to Libsyn

 

Once you have successfully tagged a completed audio file, you can move onto the next step.

 

We upload all our final products to separate hosting at a website called Libsyn.

 

This is a simple process, but it can be time intensive depending on file size.

 

Let’s Go:

 

  1. Go towww.libsyn.com
  2. Click Login
    1. Sign up for an account if you haven’t already created one
  3. Click the Publish Icon
  4. Select the file for download only button
  5. Select HARDDRIVE
  6. Find your File
    1. Navigate to the Episode Folder
    2. Select the final version mp3 which will be tagged and ready to go out to the world
    3. The file name will be (episode number) (Guest Name)
    4. Format the file name like this: ## – Show Name – Guest Name
      1. For example:
        1. 17 – Love Affair Travel – Globetrotter Girls
        2. 56 – Good Life Project – Seth Godin
  7. Click Open
  8. Scroll to the Bottom
  9. Click PUBLISH
    1. Uploads will take 10-40 minutes depending on your download speed
    2. While waiting for the download to finish, go through the blog post and make it as good as you can imagine. It’s almost time you’re complete with the process so you want everything looking as good as possible:
      1. Check alignment
      2. Check spelling
      3. Check the writing style and coherence
      4. Check any possible errors
      5. Explore adding or taking away things to make the post look fantastic
    3. Once upload is complete move on to next step
  10. Click the play button to test that the download has been uploaded without error
    1. To do this, just listen to the start and the end. If these are there, it’s error free
  11. Move on to Process Linking SOP

08 Link Hosting File URL to Blog Post

By Podcasting Process, Uncategorized No Comments

Link Hosting File URL to Blog Post

 

With your podcast mp3 file uploaded to Libsyn, you then need to tell the blog where to get the podcast from.

 

This is a simple process, that should only take about 2 minutes.

 

Here is a video screencast explaining exactly how to do this. If you follow this video, you don’t need the directions below, but if you can’t access the video, the directions below will get you there.

 

Let’s Go:

 

  1. Go towww.libsyn.com
  2. Login
  3. ClickPublish Icon
  4. SelectPrevious Posts from the Publishing toolbar
  5. Hover your pointer over the file that you want to connect with the blog
    1. Select the link: more
  6. Click the Play Button to test the audio to ensure you have the right file by pressing the play button
  7. Copy the Direct Download URL
  8. Paste the URL into the blog post box titled Podcast Episode (default)
  9. ClickVerify
  10. Once Verified, Click the Save Draft tag
  11. Huzzah, you’ve done it. You can move onto Polishing the Blog Post SOP