How Do I Make a Podcast and How Does Podcasting Work?

On the Freedom of Style in the Podcasting Medium

Here are some podcasts to give you a sense of the freedom in the medium of podcasting and a description of why I bring them up:

  • Joe Rogan Experience – Notice a very un-orthodox show that is created live. Varies from 45 minutes to 4 hours in length. When comedians like Joe came into podcasting in 2010-2011 the podcast medium went from esoteric computer nerds to public adoption and the audience has grown at about 12% per year consistently since. Other comedian podcasts that played an important role are WTFBill Burr and Adam Corolla to name a few,
  • Ask Pat – These are generally 10 minute shows. A top Business podcast in which people leave voicemails and Pat replies to and publishes as a podcast.
  • Dan Carlin’s Hardcore History – These are long form shows between 1 and 8 hours in length. He publishes infrequently with 1 show per 2 months. Despite the infrequent publishing and never knowing what is coming next, t’s a huge success. The reason I bring this up is that Dan is highly unconventional and he thrives in the freedom of his show.
  • On Being with Krista Tippet – A high production value and powerful podcast and blog. This shows that a singe group can make a show that rivals those with much larger budgets and teams.

How the Podcast System Works

Each of the above links leads to a individual’s website.

When these individuals post a new show, that media is redistributed to all the major podcast platforms like iTunes, Stitcher, TuneIn, SoundCloud and about 8 more.

The distribution is nearly automatic (2-3 hour distribution wait) so the individual publishing power of each of these websites is multiplied by the number of platforms they connect with.

A Little About Freedom Podcasting

The Freedom in Podcasting as a Medium
What we do is take client raw recordings and load the blog post with the final audio and some content that attracts search engine traffic and engagement on the website.
Essentially we manage all the formatting, audio engineering, graphic design, search engine optimization and global distribution system.
The front page of our website shows many the shows we work on as well as a description of the services we offer.

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